Pricing
Three tiers. One transparent percentage.
Choose the level of involvement you want. Our fee is a share of the revenue we generate — nothing more.
Tier
BLUE KEY CORE
10%
Of gross revenue
For hands-on owners who want the revenue engine.
- Listing creation & optimisation
- Dynamic pricing — weekly review via Pricelabs
- OTA calendar management
- Guest messaging (pre-booking only)
- Monthly revenue report
Most chosen
BLUE KEY STANDARD
15%
Of gross revenue
Everything in Core, plus full day-to-day operations.
- Everything in Core
- Full guest communication
- Cleaning coordination
- Check-in / check-out management
- Basic maintenance coordination
- Listed under Blue Key's account
Tier
BLUE KEY SIGNATURE
20%
Of gross revenue
Everything in Standard, plus a concierge-led experience.
- Everything in Standard
- Concierge integration
- Dedicated property manager
- 1-hour priority response
- Annual photography refresh
- Maintenance float management
- Quarterly performance review
Transparency
What's not included
Costs that sit outside our management fee, stated plainly.
OTA PLATFORM FEES
15–18%, deducted automatically by the booking platform and entirely separate from our management fee.
OWNER'S PROPERTY COSTS
Utilities, pool servicing, building and communal fees, insurance and taxes remain with the owner.
FURNISHING & STYLING
Initial furnishing, styling and replacements are owner-funded. We advise and coordinate at no extra fee.
Maintenance authorization
You decide where the line sits
Under €100
Handled directly, reported in your monthly statement
€100 – €500
One quote provided, 24-hour approval window
Over €500
Two quotes provided, written owner approval required
Emergencies
Handled immediately to protect the property and guests
No setup fees · No long-term lock-in · Cancel with 30 days' notice